May 30, 2007

Cherry Festival Returns on June 9, 2007

On Saturday, June 9, 2007, San Leandro's Cherry Festival returns after a three-year hiatus caused by budget cuts. In order to save money, the Cherry Festival has been reduced to one-day and will take place downtown instead of at the Marina.

The Cherry Festival will feature "live music on two stages, a cherry pie bake-off, games and rides and specialty foods from throughout the region. Vendors will offer fine art, jewelry and all types of cherry products." Cherry City Cyclists will offer free valet bicycle parking and Cherry-themed canvas tote bags will be given out with any purchase from the festival's Cherry Store.

The first Cherry Festival was held on June 4 and 5, 1909, by the Board of Trade to promote San Leandro and its abundant cherries. That first Cherry Festival featured a parade, floats, 21-gun salute, races on Cherry Way (Estudillo Avenue), handing out bags filled with cherries, concerts, and a grand ball. From 1910 to 1912, Cherry Festival crowds grew from 45,000 to 75,000 people. In 1910, an estimated 15 tons of cherries were sold and ten tons were given away. Cherry Festivals were held from 1922 to 1931 and again in 1972 for San Leandro's centennial. It was started again in 1986.

The Cherry Festival will be held from 10am to 6pm on West Estudillo Avenue where Casa Peralta and the San Leandro Museum and Art Gallery are located. Admission is free. For more information, call (510) 577-3462.

Posted by Mike Katz-Lacabe at May 30, 2007 9:48 AM | TrackBack
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